With a new year comes new and better ways to design websites. 2023 will bring us an interesting mix of website trends—ones that cover a wide range of scenarios and address issues like accessibility, UX, and responsiveness.
In the following post, we are going to look at 5 of the latest web design trends along with 10 pre-built websites from BeTheme that demonstrate how to execute them.
BeTheme is one of the most popular and highly-rated WordPress themes in the world with 268,000+ sales and a 4.83/5 star-rating.
5 new web design trends for 2023
To create more enjoyable digital experiences, web designers need to think more broadly about the effects (both positive and negative) of those experiences. The following web design trends for 2023 will address these big issues:
1. Hoverable Iconography
One of the main priorities in web design is to create interfaces that are intuitive enough that anyone can interact with them. However, some of the shortcuts used in web design – especially when it comes to iconography – can create barriers for some users and inhibit access.
Some signs have an indisputable interpretation. For example, icons used in website headers have become so common that most, if not all, users know what purpose they serve and what will happen when they click on them.
On the BeBiker 4 website, for example, there are three icons on the left:
- shopping bag / cart
As long as the same iconography is used from site to site, users will have no doubt about how to use this part of the website header.
When it comes to other, less frequently used icons, however, you need to think about the diversity of your users and how they may interpret them differently. To improve user confidence when interacting with website iconography in 2023, web designers will start including hover-triggered helper text on icons when needed.
You can see an example of this trend on the BeJeweler 2 site:
In addition to revealing helpful text when users hover over the product icon, the text also appears when users hover over variant swatches. This leaves no room for interpretation and will ensure that every user can confidently interact with website content moving forward.
2. More Social Proof
Trust is an important element in building relationships – whether it is in personal relationships or in the professional relationships that brands have with customers.
Websites often serve as the first point of contact between consumers and brands, so building trust should start there. In 2023, web designers will use social proof and trust marks to do the same.
There are many ways to use these trust builders on websites. One of the most common ways is to include a page on the site And A section on the home page dedicated to actual customer testimonials and/or reviews, such as bdoctor Site does:
This particular example shows three different types of content that can help build trust with website visitors:
- an overall customer satisfaction rate
- a customer testimonial
- An average customer rating — which may link to a rating platform like Google or Yelp
For some businesses, generating a substantial amount of social proof may happen too early in the game and therefore you have nothing to show on the site. If so, then Trust Mark is the way to go.
Trust marks can come in the form of things like security seals – such as an icon placed next to a “checkout” button so you can assure visitors that their transaction will be secure. Another way to boost credibility and trust is to add context to website claims. B Marketing 2 It shows:
The asterisk next to the title claim has been expanded on below. You can use this space to provide a disclaimer or add a link to a page providing proof of claim.
3. Mobile-Specific Features
With each passing year, it becomes easier to do responsive design because the general rules are well known and easy to follow. Furthermore, most WordPress themes are built to be responsive, which takes a lot of the guesswork out of designers.
However, this puts some pause when it comes to mobile web design. While responsive websites provide Good User experience, web designers are not really encouraged to come up with creative solutions to make them even greater.
In 2023, this is going to change as more attention is paid to the mobile experience. Specifically, how designers build features that address mobile-specific friction and constraints.
One way we’ll see this play out is in navigation design. Take the BeLanguage 4 pre-built website, for example:
All page links to the regular, non-mobile website are present. However, the “Call us” button appears at the top of the list of links on mobile. On desktop, it appears at the very end.
As designers evaluate the data they have on user habits and goals for the different devices they use, we’ll see small deviations in how key components like navigation are designed.
More and more websites will adopt features like mobile apps in 2023 as well. BeFurnitureStore has done just that. Instead of maintaining the multi-level header design from the desktop site, the top bar that contains the Account, Cart, and Favorites links now appears as a sticky bottom bar:
Web designers looking to transform and revolutionize the mobile web experience will be able to position their websites as superior offerings for years to come.
4. Shape the texture
Several years ago, skeuomorphism brought all kinds of real-world textures to our computer and phone screens. However, those textured backgrounds soon came to be seen as extraneous and distracting, and so the design trend fell by the wayside.
Just because a web design trend has fallen out of favor doesn’t make the idea of digital texturization bad though.
In 2023, web designers will experiment with using organic shapes to add smaller and more importantly, tactical textures for their designs. You’ll find an example of this on the BeRenovate 5 website:
Rounded shapes and lines appear in the background throughout the site’s page. They make the UI visually interesting without overpowering the design.
Digital texturization can also be strategic. BeCoaching 3 is a great example of how you can capture users’ attention in certain areas of your pages:
Two shapes are used in a one page website. This consistency in texturization will make it easier to guide visitors’ eyes where you want them to go.
Shapes often appear near the right margin of the page. Since users’ eyes typically gravitate toward the left margin, these shapes should enhance the content users see and interact with.
5. Supplemental Video
Users have different preferences when it comes to how they consume content online. For example, blogs are great for people who want to take the time to read something. On the other hand, video posts or vlogs are ideal for people who want to watch or listen along.
That said, it is not as if you can provide an audiovisual option for every piece of content you place on your web pages. For starters, design can easily get out of hand when you try to deliver a personalized content consumption experience. What’s more, videos tend to be heavy files and they can easily reduce loading speeds when you add more of them.
What the designers are going to do in 2023 is include a video option or supplemental video when it matters.
For example, halfway down the home page of the BeBusiness 6 site is a full-width video section. Impossible to miss:
This video section can be used for a variety of purposes. To show video testimonials. To summarize all the material that came before this. Providing an easy-to-follow explainer for the product’s technical features. And so on.
Supplemental videos also don’t need to take up much space to be effective. For example, the BePregnancy Hero section has a small cutout where the video resides:
The instantly recognizable “Play” button lets visitors know there’s something to watch (if that’s what they want to do). Again, this material can serve a wide variety of purposes.
As a bonus, designers can help improve page loading speed by using video sparingly and strategically while moving away from autoplay video backgrounds and sections.
What do you think of these website design trends?
Often, the list of web design trends includes superficial changes that will occur on websites – fun color trends, experimental typography use, animation and special effects, etc. The web as a whole leads to more meaningful user engagement.
Accessibility, accountability, building trust – these are no simple matters. That said, when you use BeTheme As for building websites, they’ll find it simple as they’re already accounted for in many of the 650+ pre-built sites included with the WordPress theme.
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