A technical SEO audit helps teams understand behind the scenes issues that affect search engine rankings such as site speed, indexing and backlinks. It is important that SEO experts have a thorough understanding of all the elements affecting page ranking so that teams can take the best actions to improve their position.
It is important to do a daily technical SEO audit to build a great SEO strategy. But if you’re still starting out, starting out with a new firm, or want to learn how to complete a technical SEO audit, it can be overwhelming.
In this article, we’ll go over eight steps to help you complete a technical SEO audit, increase web traffic to your web pages, and build your confidence as an SEO expert.
What is a Technical SEO Audit?
What most people think about SEO, called the experts On-Page SEO, This is where a professional optimizes the content that appears on the website so that it is organically visible to the right audience.
technical seo is not about the content appearing on the website but How users and search bots navigate each page, A technical SEO audit is when experts use a checklist of behind-the-scenes technical elements to review and improve to increase page rankings in search engines.
What is included in a technical SEO audit
When SEO experts conduct technical SEO audits, they examine a range of factors that affect website speed, performance, and usability, and they take action toward optimizing web pages. Regular, sometimes daily technical SEO audits can help experts learn about technical issues they may not be aware of.
image Source: wordstream
SEO experts and marketing teams use tools such as Google Search Console, Google PageSpeed Insights, web crawlers, mobile crawlers, and indexing tools to optimize their web pages and improve search engine rankings through technical SEO audits.
When You Should Complete a Technical SEO Audit
It is important to regularly complete technical SEO audits. Some businesses use technical SEO to help improve cash flow through web traffic and conversions, so daily audits are essential. But for blogs and personal websites, a weekly or monthly SEO audit should suffice.
In addition to routine maintenance, you should always complete a technical SEO audit when moving to a new site, starting freelancing for a new client, or when you first get hired at a firm. And of course, technical SEO audits also come in handy during periods when your ranking is stagnant or in decline.
What you should do before doing a technical SEO audit
Before you do a technical SEO audit, you need to do a few things:
- Find out what your customer’s goals are, Do they want to improve SEO, make web pages easier for users to navigate, or optimize their site’s performance?
- Get access to their tools and analytics, To perform a technical SEO audit, you need to be able to access the site’s Google Console, performance monitoring analysis, and everything you need to know to meet your client’s expectations.
- sign a written agreement, Whether you have been contracted for a job or for ongoing work, it is important to have a written agreement that outlines what you are going to do and how you will do it. You will also need a liability disclaimer and a list of responsibilities so that you are not held accountable for things beyond your control.
It is important to have all this information in advance so that you can prepare for the job. For example, if you were working for a SaaS company, you might be hired to perform a technical SEO audit on certain landing pages based on their industry and business type to ensure that they are more accurate than their previous searches. According to the right people and user behavior.
image Source: search engine land
But if you were working for a retail company, your job might be to make sure pages load fast, there are no image issues, and all your 4xx links redirect to the right places.
Step-by-Step Guide to Completing a Technical SEO Audit
Let’s look at each of the eight steps that will help you successfully complete a technical SEO audit.
1. Crawl Your Website
Use a tool that scans your website to see how many URLs are there, how many are indexable, and how many have problems, including any problems that may be hindering your site’s performance.
image Source: deepcrawl
For Wix users, Deepcrawl is the top tool that professionals rely on, but most people end up using the Google Search Console:
- Decide which sitemap format you want to use: XML, RSS, mRSS, Atom 1.0, or Text.
- Create sitemaps manually or automatically with Sitemap Generator.
- Add your sitemap to your robots.txt file, or submit it to Google via Search Console.
2. Spot Indexing Issues
If the website contains pages that Google cannot crawl, it cannot be indexed thoroughly. Here are some common indexing problems to watch out for:
- indexing errors
- robots.txt errors
- sitemap issues
The easiest way to check your site indexation is to use the coverage report in Google Search Console. This will tell you which pages are indexed and why others are excluded so that you can fix them. You may need to optimize your crawl budget to ensure that your pages are indexed regularly.
3. Check Technical On-Page Elements
Although on-page elements are often excluded from technical SEO audits, participating in them is considered basic housekeeping that needs to be addressed. Here is a list of on-page elements to review during a technical SEO audit:
- page title and title tag
- Meta Description
- canonical tag
- schema markup
4. Identify Image Problems
Image optimization is another often overlooked aspect that is important for a technical SEO audit. Ensuring that there are no errors in images can help a site’s ranking in a number of ways, including better loading speeds, increased traffic from Google Images, and better reach.
Be sure to identify technical image problems such as:
- broken images
- image file size too large
- HTTPS page links to HTTP images
5. Analyze Internal Links
Next, it is important to analyze the internal links. Identify 4xx status codes that need to be redirected. If there are orphaned pages with no internal links, identify and address them.
6. Check External Links
Next, go to External Links. External links are important because they make the website more reliable for users and search engines. Make sure all backlinks are active and don’t lead to broken pages, and check to see that all pages have outgoing links.
7. Measure Site Speed and Performance
Google Search provides better ranking position to websites with good performance and faster loading times.
image Source: page speed
Here’s how to use Google PageSpeed Insights to check a site’s performance:
- Go to the Google PageSpeed Insights page.
- Enter the URL of your web page in the box.
- Click on Analyze and view your results.
This tool will provide you with an overall score, field data, suggestions and other diagnostic information that can help improve your page speed.
8. Make sure your site is mobile friendly
Lastly, make sure that the site you are auditing is mobile-friendly, responsive and compatible with various browsers. Google supports responsive web pages that load smoothly and are easy to view regardless of the user’s device.
Here’s an example of how CryptoWallet.com uses a mobile and web-friendly design:
mobile scrolling view
It is easy to check the response of a website with tools like responsive web design tester Or with these steps in Google Chrome:
- Open web page in Google Chrome.
- Right-click to open the menu and select Supervision,
- click on toggle device Toolbar to see how the website looks on screen and mobile.
Technical SEO audits help optimize websites so that they are easier for users and bots to understand. There are a lot of elements involved in conducting a technical SEO audit, but this eight-step process can help streamline your workflow so you don’t miss a thing.